Andy Anderson Workshop: Keeping your Personal Vision Under the Demands of a Commercial Market

Andy Anderson Workshop: Keeping your Personal Vision Under the Demands of a Commercial Market


Thursday, February 27 / 9-6pm
Friday, February 28 / 9-5pm

Location: Whitebox Studio



Throughout Andy’s career one facet that stands out in both emotion and impact is his portraiture. Inspired by his photographic heroes of the past and his own strong personal style Andy has honed his craft of shooting soulful portraits that speak volumes of their subject and capturing moments in time with his subjects that if you blinked you might miss. 

This workshop will focus on creating portraiture that draws out the soul of the subject in a powerful way so as to capture their story.  You will have an opportunity to shoot both on location and in studio.

Learn first hand how to connect with your subject and draw out of him or her and honesty that only the camera could capture.  Dig deep into their soul and create that unique situation where only one special moment will exist and if you blink, you would miss it.

Before Workshop

  • Letter from Andy
  • Participant submits photographs or their websites 

Thursday Morning

  • Participant’s Introduction: show 2 images each, introduce themselves, tell a little of their background, say why they are there
  • Andy’s Introduction: show participants a slideshow of his story, followed by questions from participants
  • Assign afternoon assignment – Capturing a Soulful Portrait. Participants will work to capture a truly soulful portrait within the studio setting. Models to be provided by the workshop. 

12:00 noon lunch

Thursday Afternoon

  • Execute portrait assignment (instructor is available for consultation) for 2 1/2 hours (1 PM to 3:30 PM)
  • Edit and submit assignment, 3:30 to 4:30 PM
  • Critique afternoon’s shooting
  • Give second assignment – Capturing a Moment in Time. Participants will go outside the studio to create a portrait that captures a moment in time. Models will be provided, but participants can also choose to find someone off the street or use someone they know.

Friday Morning

  • Participants shoot second assignment, dawn till lunch. (Andy is available by cell phone for consultation)

Lunch 12:00 noon

Friday Afternoon

  • Edit & Submit 2nd assignment
  • Critique
  • Andy gives a lecture on marketing and promoting
  • Exit talk - encouraging words, some general, some specific, to send the photographers off into their futures.
  • Workshop ends


Andy Anderson began his photography career as the first staff photographer for Men’s Journal and currently shoots for some of the biggest and best advertising agencies in the world on brands such as Adidas, Asics, The US Army and Marines, Diner’s Club International, Dodge RAM, Emirates Air, Barbados Tourism, Fiji Tourism, GoRV, Harley Davidson, Hummer, Kodak, Liberty Mutual, Hyatt, Nike, Verizon, Visa, Western Union and numerous state tourism campaigns. His editorial clients include Outside, Stern,Audubon, Condé Nast Traveler, Town and Country and was instumental with Garden and Gun magazine success as the first contributing photographer. Also was one the 9 photographers of the RAM-GOD CREATED A FARMER Super Bowl Commercial in 2013.

His work has been recognized by numerous award shows, The New York Art Directors Club, Communication Arts, and Graphis and was nominated for Life Magazine “Eisie Award” for excellence in photojournalism. He was a finalist for the MPA Kelly awards for Creative Excellence In Magazine Advertising and winner of the Gold Addy Award for self-promotion in print advertising. The Forbes Gallery has work of his in their permanent collection and his work was featured in an exhibition at The Art Institute of Boston. He was given the opportunity to be one of twelve select photographers invited to document the XIX Olympic Winter Games in Salt Lake City.