Produced by
Covers to Billboards: Building and Maintaining a Career in Photography
Covers to Billboards: Photographers Monte Isom and Andrew Hetherington in Conversation
Saturday, February 9, 2013
9am - 11:45am
(Join us from 8am - 8:45am for breakfast tacos and coffee, thanks to the great folks at Workbook)
Interested in hearing what it takes to launch and maintain a successful career in photography? Join us Saturday, Feb 9 for a conversation with award-winning photographers Andrew Hetherington and Monte Isom. They're going to talk about reps, portfolios, dream assignments and more.
PLUS breaksfast tacos and coffee for all attendees, thanks to the great folks at Workbook.
From their beginnings to where they are now, Isom and Hetherington map out a timeline of their careers in photography with a fun show and tell. The duo will compare and contrast similarities and differences in their journeys to becoming successful advertising and editorial photographers in what promises to be a very honest, forthright and highly entertaining exchange.
They will talk about their early years, how they got their starts, moving to New York City, assisting, their influences, the big breaks and the constant twists and turns one must make to maintain a career in the industry. Not afraid to talk candidly about the all the nitty gritty involved, Isom and Hetherington will discuss promotion, the web, networking, getting work, money and everything in between...
They promise to answer all questions truthfully without any smoke and mirrors.
Topics include:
- Portfolios
- How do you research/reference clients?
- How important is a face to face meeting?
- How do you get meetings? What do you bring to meetings?
- Have you ever gotten a job from winning a contest?
- How much to spend on promotion?
- Thinking outside the promotional box
- Diversifying income Streams
- Stock resale
- Playing banker and getting advances
- Keeping overhead low
- Having an agent versus not
- Whats it like having an agent, do you even need one?
- How to look for an agent
- Developing and maintaining relationships
Price:
ACP and ASMP Members $25
Non-members $35
Students $20
ONLINE REGISTRATION IS CLOSED BUT TICKETS WILL BE AVAILABLE AT THE DOOR
Join ACP or ASMP today to enjoy the reduced rates.
Register for this event to be entered to win an iPad Mini and a free year of Virb!
Andrew Hetherington:
Andrew Hetherington was born in Dublin, Ireland and now lives in NYC. His photographs have appeared in magazines all over the world. His quirky style and unique perspective are much sought after by a variety of clients which include GQ, Details, ESPN the Magazine, Wired, Outside, The New Yorker and Travel + Leisure to name a few. His photographs of President Clinton, the Olsen Twins, Jerry Seinfeld and Regis Philbin appeared on the cover of Newsweek magazine.
He has won numerous awards from Photo District News, American Photography, American Photo and Communication Arts and his popular photo blog www.whatsthejackanory.com was a winner of a LIFE.com Photo Blog Award in 2011.
Monte Isom:
Being based in New York, advertising photographer Monte Isom has seen no limit to where he takes pictures and how far they can go. With clients in 8 countries he keeps busy flying around the globe to meet with and photograph international superstar athletes and movie stars. “The subject has to feel comfortable in front of the camera,” says Monte. “The most important thing is allowing the photo shoot to be their time...while still getting exactly what the client needs.”
Isom is able to put nearly any subject at ease with his charismatic personality and infectious laughter. Often heroic and dramatically lit, Isom’s images evoke a response from his subjects that tells a story or gives insight into their persona. Repeatedly advertising clients such as Ford, Nike, Adidas, Sprite, Citibank, EA Sports and HBO have trusted Monte to capture their voice in photos. Keep an eye out for Monte Isom in an airport or Apple store near you soon.
Big thanks to Workbook for providing breakfast for all attendees!
