Negotiating 2.0 Panel
Moderated by Allegra Wilde
Allegra is the Co-Founder, COO of Eyeist, an innovative online portfolio review service.
Prior to Eyeist, Allegra had been a Picture/Visual Strategist, Creative Director and Consultant to artists, photographers, and other art-based businesses. She was formerly the Director of Talent and Agent Branding at The Workbook. As an independent Consultant and Creative Director in her own business, Allegra is known for her broad overview of the commercial photography industry. Recognized as a community builder, her diverse client base has sought her advice in such areas as sales strategy, image forecasting, marketing, business development, and portfolio development for individual talent.
Allegra is a recognized Photography industry authority on the Agent/Artist relationship, marketing for artists, agency and talent branding, picture strategy and editing. She is a frequent speaker, panelist and reviewer at Photo Plus, APA, ASMP, and the Palm Springs Photo Festival.
Jess Dudley, Managing Producer, Wonderful Machine
Jess Dudley has been with Wonderful Machine from the start, playing an integral role in it’s growth and success. As managing producer, Jess has estimated and negotiated hundreds of photo assignments and produced scores of shoots for clients big and small. When he isn't negotiating or producing projects for clients such as Coca-Cola, American Airlines, Johnson & Johnson, or Ford, Jess works tirelessly to promote the Wonderful Machine brand and it's member photographers. Jess and the rest of the production team at Wonderful Machine also arrange monthly portfolio events with hi-caliber creatives around the country and consult on targeted marketing campaigns for Wonderful Machine members and non-members alike. Lastly, Jess is a regular contributor to the popular commercial photography blog, APhotoEditor.com. Photo by Robb Scharetg
Kaia Hemming, Art Producer, JWT
Kaia Hemming is an art producer at JWT New York. She has worked with a variety of the agency's clients including, Rolex, Microsoft, Royal Caribbean and Lean Cuisine, among others.
Previously she was the Regional Director for the New York Chapter of APA (American Photographic Artists) and she has a background in Development and Marketing for nonprofit photography organizations.
Kaia stays active in the photographic community by regularly reviewing portfolios at events such as the Eddie Adams Workshop, NYCFotoWorks, Palm Spring Photo Festival and is a contributor to industry blogs on marketing for photographers. Originally from Minneapolis, MN, Kaia studied photography and art history.
David Laidler – Photographers’ Representative – Works Artists
David Laidler, founder and owner of Works Artists, a boutique commercial artist management agency, representing photographers and other visual creatives' assignment careers, is primarily focused on advertising, editorial, and new media opportunities. Prior experience includes senior leadership roles and revenue growth successes at major players in the photography business including Getty, Corbis, Sygma Photo News and Aurora Photos spanning a twenty year plus career on both sides of the Atlantic. He enjoys mentoring emerging talent, sharing his knowledge, and developing new visual narratives that enable more effective communication between us all.
Allen Murabayashi PhotoShelter Chairman, Co-founder
Allen Murabayashi is the Chairman and Co-founder of PhotoShelter, the worldwide leader in photography portfolio websites, photo sales, marketing and archiving tools for photographers. Allen previously served as a founding employee and Senior Vice President of Engineering at HotJobs.com, where he assisted in the company's massive growth from a 4-person start-up to a publicly-held company with over 675 employees. He oversaw a staff of 50 engineers, and was responsible for the development of HotJobs.com, Softshoe, and a number of internal applications. He also serves on the board of the Eddie Adams Workshop, the leading student and young professionals' photojournalism workshop.
Allen is a graduate of Yale University, and flosses daily
Adam Voorhes, Editorial and Advertising Photographer
A very short list of Adam's clients includes Details, Esquire, Wired, ESPN, Bloomberg, Shape, Money, Bon Appétit, Spirit, and Texas Monthly magazines. Also brands such as Jarritos, BMW, John Deere, Cazadores Tequila, Victoria Beer, Caesars Casinos, Ace Hardware, Southwest Airlines, M&Ms, LL Bean, AARP, Lennox, and the United States Department of Energy. Honestly the full list is really long and would make your head explode. Adam doesn't talk about his background much, but for the Texas Photo Roundup he disclosed these details. Upbringing: Modest middle class. Student Loans. Brooks Institute. Summa Cum Laude. Assisting in LA. Shooting Editorial. Moved to NYC. More assisting. Knocking on doors. Shooting more editorial. Came to Austin during a digital tech type job. Fell in love with Austin. Started a serious business. Truly unbelievable work ethic. Married Robin Finlay, an art director & stylist with a comparable work ethic. Convinced her to join his studio. Currently as a team, the two create images for a catalog of clients that would make your head explode. See beginning of bio.
Sponsored by Photoshelter
Curious about what you can charge for your photography? Want to create a sustainable business and win jobs from ad agencies and magazines? Join us for Negotiating 2.0, a panel discussion where top photographers, art buyers and reps come together to share their pricing and negotiating expertise.
Topics to be discussed include:
- How to build a sustainable business without undercutting yourself
- How to nail the creative call
- Why clients are requesting more and more buyouts
- How to price social media usage
- The triple bid process
- How to estimate when given a very tight budget
- Where to cut money when your estimate is over
- Unique licensing options
Friday, February 8, 2013
9am - 12pm
Get there early and enjoy breakfast tacos, coffee and fresh-squeezed orange juice, courtesy of Photoshelter! Breakfast available from 8am - 8:45am.
ONLINE REGISTRATION IS CLOSED BUT TICKETS WILL BE AVAILABLE AT THE DOOR
ACP and ASMP Members $45
Register for this event to be entered to win an iPad Mini and a free year of Virb!