Panel: Social Media, Brands and Photographers

Panel: Social Media, Brands and Photographers

Friday, February 28 
9:30 AM- Noon


$40 ASMP/ACP Members
$50 Non-members
$15 Students 

20% discount if you register by January 7

Join us for a frank discussion about how commercial brands and editorial clients are using photography in social media. We'll talk about photographers being hired for their large social media followings, magazines handing over their accounts and what happens with the lines between a personal vision and a corporate brand are blurred. 

Each panelist will present work they've done in social media, followed by a panel discussion and Q&A.

Presenters and panelists include:

Whitney Johnson is the Director of Photography at The New Yorker where she oversees the photographic vision for the print magazine, digital editions, and the website. She produced and edited the photo essays “Service” and “Portraits of Power”, which won National Magazine Awards in 2009 and 2010, and contributes regularly to Photo Booth, the magazine’s photography blog. Before joining the magazine, Johnson worked at the Open Society Foundations, coordinating a grant competition for photographers and the Moving Walls exhibition. Johnson teaches at New York University’s Tisch School for the Arts, Columbia University’s School of Journalism, and the International Center of Photography, and is on the advisory council of the Alexia Foundation. She holds a BA in American Literature from Barnard College, and pursued postgraduate work in American Studies at Columbia University.

Steph Goralnick is a Brooklyn-based photographer and designer who captures the mayhem of New York City and shares stories of daily life with the mobile photography community on Instagram. Her work has been published on, PDN, Feature Shoot, TheDaily, and Pictory Magazine.

Maury Postal, currently an Associate Creative Director, Social@Ogilvy, has helped guide the most distinguished brands in the world to help advance their visual fluency on the social web. His work with BP, Crayola, Ford Motor Company, Hellmann’s, LG, Lincoln, The Onion, PepsiCo, Sears, Wisk, The Peter G. Petersen Foundation and VMware has been met with critical acclaim in the mainstream media and global design community.

Recently, he has collaborated with world-renowned fashion photographers Jamie Beck & Kevin Burg on “The Lincoln Job,” a short film inspired by the youthful, premium design of the 2015 Lincoln MKC presented as the first high concept Instagram-centric video series. In addition, he’s been an advocate for brands like  VMware to speak in a more humanistic tone through the power of imagery.

Benjamin Lowy is an award-winning photographer based in New York City. He received a BFA from Washington University in St. Louis in 2002 and began his career covering the Iraq War in 2003. Since then he has covered major stories worldwide. In 2004 Lowy attended the World Press Joop Swart Masterclass, he was named in Photo District News 30 and his images of Iraq were chosen by PDN as some of the most iconic of the 21st century.

Lowy has received awards from World Press Photo, POYi, PDN, Communication Arts, American Photography, and the Society for Publication Design. Lowy has been a finalist for the Oskar Barnak Award, a finalist in Critical Mass, included in Magenta Flash Forward 2007, as well as the OSI Moving Walls 16 exhibit. His work from Iraq, Darfur, and Afghanistan have been collected into several gallery and museum shows, and shown at the Tate Modern, SF MOMA, Houston Center for Photography, Invalides, and Arles.

His work from Darfur appeared in the SAVE DARFUR media campaign. In 2011 Lowy's Iraq | Perspectives work was selected by William Eggleston to win the Duke University Center for Documentary Studies/Honickman First Book Prize in Photography. The book is currently available and in stores now.

In 2012, Lowy was awarded the Magnum Foundation Emergency fund to continue his work in Libya. In the same year, he received the International Center of Photography (ICP) Infinity Award for Photojournalism. Lowy is based in New York City. He is currently represented by Reportage by Getty Images.

Matt Heindl is a Silicon Alley veteran who got his digital marketing start at where he was thrust into the world of dot-com parties, ad operations and bike messengers. Matt was dubbed by New York Magazine as a “future internet mind to watch.”

He joined in 2003 as the head of marketing where he was key in establishing its prominence in the video entertainment sector ... leading marketing efforts and the development of raw online “viral” talent. He created several notable and groundbreaking online social media and UGC campaigns for clients such as Reebok, Comedy Central, Puma, Diesel and Burger King (the masks!)… Becoming an expert in using budding social platforms as vehicles for engagement, driving traffic and increased ROI.

He currently leads Razorfish’s New York-based social media practice working on brands ranging from Mercedes-Benz to Citibank. He is also the co-owner of Sesame Letterpress in Brooklyn, NY and a proud house rabbit owner.

Moderated by Rob Haggart, former Director of Photography for Men's Journal and Outside magazines where he received recognition for his work from Ad Week (creative team of the year), PDN, ASME, SPD, CA, Graphis and American Photography. He is currently the editor and founder of the popular photo industry blog and the founder and CEO of, a software company that builds portfolio websites for photographers. He was recently awarded the Focus Award for a Rising Star from the Griffin Museum of Photography and is on the Board of Directors at Center in Santa Fe.

Register by January 7th for 20% Discount!


ACP and ASMP Members $40
Non-members $50
Students $15

Join ACP or ASMP today to enjoy the reduced rates.